FOR IMMEDIATE
RELEASE ATTN: Sports & Business
Editors
11 October 2001
Printable Version (click to download in PDF format)
PUCKJUNKIE.COM BEGINS ITS SECOND YEAR WITH A NEW LOOK & A NEW PARTNER
CALGARY –
Puckjunkie.com
unveiled its clean new redesign as the hockey season got underway on
October 3rd.
In its second season of providing Fantasy Hockey
Pool GMs unique, and independent, Fantasy Hockey intelligence,
Puckjunkie.com's status as a recognized leader in this field continues to
grow.
Examples of this include the more than 300% increase
in page views from last season's highest traffic month (April 2001)
compared to September 2001, with the current month (October 2001) already
on pace to increase by at least that same margin over September. In
addition, Puckjunkie.com rated a mention in The Globe & Mail "NHL Season
Preview" special section on Monday, October 1st, 2001.
Puckjunkie.com is also pleased to announce today its
new relationship with
hockeydb.com.
Puckjunkie.com will provide its customers with integrated access to stats
– current and historical – for over 15,000 players through the
hockeydb.com database. As well, Puckjunkie.com is the first site to employ
hockeydb.com's unique hyperlink encoding feature that will readily make
player links available within every new Puckjunkie.com article.
"Hockeydb.com is simply an incredible resource. By
working with them, Puckjunkie.com can offer an additional dimension to its
suite of intelligence services for Fantasy Hockey GMs," explains Jonathan
Kinney, President of Puckjunkie Inc. "This move is part of our continuing
strategy for Puckjunkie.com to take Fantasy Hockey to the level of
Rotisserie Baseball and Fantasy Football in terms of fun, sophistication,
and participation."
Puckjunkie.com is the first business operation of
Puckjunkie Inc., a privately held company headquartered in Calgary,
Alberta, Canada.-30-
For more information, please contact:
Chris Roberts, Vice-President – Business Development
& Communications
Puckjunkie Inc.
Tel: (403) 210-2726
Fax: (403) 210-2484
Email:
chris@puckjunkie.com
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BACKGROUNDER
11 October 2001
- Puckjunkie.com was the first business to be
launched (in 2000) by Puckjunkie Inc., a privately held company based in
Calgary, Alberta, Canada.
- Puckjunkie.com targets those thousands of hockey
fans that participate in office pools and particularly Fantasy Hockey
(i.e. more advanced hockey pools, sometimes called "roto-hockey") who
demand more than just stats and news. Puckjunkie.com offers unique
analysis, intelligence, and support for Fantasy Hockey GMs, giving them a
winning edge for the entire season.
- Puckjunkie.com will add vertically integrated
services and products of interest to real hockey fans. However, it is not
a gaming site and is appropriate for Puckjunkies of all ages.
- As a dot.com business, Puckjunkie.com reverses
the unsustainable practice seen in the dot.com world of the late 1990s
(i.e. a rough concept with big upfront expenditures but no sustainable
business model). Puckjunkie.com took over a year to launch prior to 2000,
with a modest business plan designed to leverage limited expenditures and
create slow but sustainable growth towards profitability. Development of
the Puckjunkie brand is an intrinsic part of this process.
- First and foremost a content driven site,
Puckjunkie.com deploys technology in the support of content and customer
needs, not technology for its own sake.
- The business model is flexible, relying on
multiple revenue streams, from "cheatsheet" sales and subscriber fees, to
online selling of Puckjunkie branded clothing and other branded products,
plus relevant, carefully selected third party products and services of
interest to our customers and visitors. New services and products are in
development, as are additional media formats. Already, a weekly
syndicated Fantasy Hockey column is available to newspapers and websites.
- Puckjunkie.com employs editorial guidelines and
oversight to make sure content is of high quality and always integrates a
Fantasy Hockey perspective.
- Targeting the growing participation of women in
Fantasy Hockey, Puckjunkie.com offers an irreverent perspective via its
regular "Chicks in the Pool" column.
- The directors and officers running Puckjunkie
Inc. bring a wealth of business, consulting, media, and legal experience
to the business, and all are long-time Fantasy Hockey General Managers,
resident in Western Canada.
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